Quite simply, it’s an app to help you manage your sponsor or ad slots for your newsletters. Instead of trying to manage things via a spreadsheet, Sponsors HQ gives you a web-based tool to help your workflows around:

• Making future newsletter ads available
• Letting potential advertisers see what slots are still bookable
• Letting the advertiser book a slot
• Ensuring you know the advert and have received payment before you confirm the booking (we don’t handle payments – that’s too complex an area, and I don’t think it’ll be good for anyone if we get involved in the financial transaction).
• Sending notifications to you and the advertiser when there are important events

And that’s it. Nice and simple really.